In order to actively respond to the adverse effects of the COVID-19 pandemic,  fully playing the leading role of the cultural and travel industry, promoting the recovery and prosperity of the consumer market in Guangzhou, the launching ceremony of "Welcome to Guangzhou" series of activities was grandly held on the second floor of the Canton Tower on July 17th, 2020, which was hosted by the Guangzhou Municipal People's Government, Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism and undertaken by every district people's government in Guangzhou.

After successfully hosting the closing performances of the 2017 Guangzhou Fortune Global Forum and the closing performances of the 2019 "Understanding China" (Guangzhou) International Conference, Guangzhou Acrobatic Arts Theatre Co., Ltd. has continued to support the big events organized by the Guangzhou Municipal Committee of CPC and Guangzhou Municipal Government. Dispatching its Vice General Manager Zhao Junfang to lead a team of 20 experienced directors, Guangzhou Acrobatic Arts Theatre Co., Ltd. dedicated to preparing the performance of this event. From the early stage of planning to the later execution, for more than a month, members of the director team had worked hard to cooperate with each other on and behind the scenes, networking a large performance group of 600 people, providing stage technical support and logistical services for each program, and carrying out the whole event smoothly.

Guangdong Artistic Style, Promoting Intangible Cultural Heritage

This launching ceremony consisted of 4 chapters, namely [Preface] : Beautiful Invitation, [First Chapter] : Times of Prosperity, [Second Chapter] : Poems and Paintings of Guangdong, and [Third Chapter] : Splendid Flower City. The performance was fully integrated with Guangdong art elements. To promote the traditional intangible cultural heritage of Guangdong, the launching ceremony was connected to the Chimelong Happy Night, Pearl River Night Cruise, Haizhu Wetland Park, etc. through live broadcast. Each district in Guangzhou also set up branch venues to launch ceremonies with different themes. There was a gathering of famous artists on site, and the performances were wonderful.

Warm-up Performance from Chimelong Group

The Famous Chinese Conductor Yu Long and Guangzhou Symphony Orchestra and Guangzhou Youth Symphony Orchestra Brought Symphony "The Dance of Golden Snake" and "The Jasmine Flowers"

Ballet Performance "Waltz of Flowers" by Guangzhou Ballet

Famous Pianist Li Yundi Presented Excerpts from

"Ode to the Yellow River" and "Colorful Clouds Chasing the Moon"

Twelve Winners of Plum Blossom Award from the Guangdong-Hong Kong-Macao Greater Bay Area Starred in the Cantonese Opera " Cantonese Opera Glittering in Guangdong" for the First Time on the Same Stage

Famous Folk Music Performer Fang Jinlong and Guangdong Music and Folk Art Troupe Played Guangdong Music "Moon over the Peaceful Lake in Autumn" and "Extolling Good Times with Singing and Dancing"

In Addition, there was also the Song "Blessing a New Era" by Famous Singers Cui Quanxin, Warren Mok 

and Xia Xianhai from Guangdong, Hong Kong and Macao.

With the singing of "Blessing for a New Era", thousands of drones took off at the same time with different patterns. The host announced the official launch of the "Welcome to Guangzhou" series of activities. With the lighting of the Canton Tower and on both sides of the Pearl River, thousands of drones  displayed the words "Welcome to Guangzhou" in sky, and the launching ceremony of the whole series of activities was successfully concluded in the brilliant music.

Although the launching ceremony was over, the cultural tourism series of activities have just begun. Before the end of the year, events such as the "Weekend Grand Stage of Famous Artists" held at the Canton Tower and the "Guangzhou Art Festival" cultural performances held in major theaters in Guangzhou will also be put on one after another, so stay tuned! Welcome to Guangzhou！